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	<title>Comments on: 26 Must-Have Negative Keywords for B2B PPC Campaigns</title>
	<atom:link href="http://spearmarketing.com/blog/26-must-have-negative-keywords-for-b2b-ppc-campaigns/feed/" rel="self" type="application/rss+xml" />
	<link>http://spearmarketing.com/blog/26-must-have-negative-keywords-for-b2b-ppc-campaigns/</link>
	<description>Best Practices &#38; Principles in B2B Demand Generation</description>
	<lastBuildDate>Thu, 09 Feb 2012 23:36:33 +0000</lastBuildDate>
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		<title>By: Nik</title>
		<link>http://spearmarketing.com/blog/26-must-have-negative-keywords-for-b2b-ppc-campaigns/comment-page-1/#comment-1477</link>
		<dc:creator>Nik</dc:creator>
		<pubDate>Fri, 30 Dec 2011 10:56:13 +0000</pubDate>
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		<description>Hi Howard,
Here are some to avoid DIYers

craft
crafts
create
creating
hand made
handmade

Thanks for the list,
Nik</description>
		<content:encoded><![CDATA[<p>Hi Howard,<br />
Here are some to avoid DIYers</p>
<p>craft<br />
crafts<br />
create<br />
creating<br />
hand made<br />
handmade</p>
<p>Thanks for the list,<br />
Nik</p>
]]></content:encoded>
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	<item>
		<title>By: Tom</title>
		<link>http://spearmarketing.com/blog/26-must-have-negative-keywords-for-b2b-ppc-campaigns/comment-page-1/#comment-849</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Tue, 06 Sep 2011 16:52:38 +0000</pubDate>
		<guid isPermaLink="false">http://spearmarketing.com/blog/?p=1074#comment-849</guid>
		<description>Great list of negative keywords. I&#039;ve had this bookmarked for over 2 years now and always refer back to it when setting up a new campaign.

Negative keywords are crucial to a succesful campaign.</description>
		<content:encoded><![CDATA[<p>Great list of negative keywords. I&#8217;ve had this bookmarked for over 2 years now and always refer back to it when setting up a new campaign.</p>
<p>Negative keywords are crucial to a succesful campaign.</p>
]]></content:encoded>
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	<item>
		<title>By: Jared Bodnar</title>
		<link>http://spearmarketing.com/blog/26-must-have-negative-keywords-for-b2b-ppc-campaigns/comment-page-1/#comment-216</link>
		<dc:creator>Jared Bodnar</dc:creator>
		<pubDate>Thu, 18 Mar 2010 03:28:16 +0000</pubDate>
		<guid isPermaLink="false">http://spearmarketing.com/blog/?p=1074#comment-216</guid>
		<description>Great post, Howard. For PPC campaigns, I would definitely add &#039;discount&#039; and &#039;coupon&#039; to the negative keywords list. In addition, &#039;trial&#039; is a word that you may want to avoid, unless of course you offer free trials of your software or product.</description>
		<content:encoded><![CDATA[<p>Great post, Howard. For PPC campaigns, I would definitely add &#8216;discount&#8217; and &#8216;coupon&#8217; to the negative keywords list. In addition, &#8216;trial&#8217; is a word that you may want to avoid, unless of course you offer free trials of your software or product.</p>
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