Comments on: A Simple, No Cost Viral Marketing Technique

By: Ben Cogan

Ben Cogan — Wed, 06 May 2009 08:49:19 +0000

Great Article, great point on how use the email signature, I also use it as you mentioned but I’ll change it immidiatly, thanks for the insight!

By: Howard Sewell

Howard Sewell — Fri, 10 Apr 2009 03:55:41 +0000

James,

I would take your idea one step further and describe SLMA membership in benefit terms, i.e.

Get access to free lead management tips, articles, events – Join SLMA today!

or something similar. That way you’re not just extending an invitation, but also explaining why someone would want to join in the first place. Cheers,

Howard

By: Howard Sewell

Howard Sewell — Fri, 10 Apr 2009 03:53:20 +0000

Adriana,

I had in mind using these kind of email signatures for the type of garden variety emails you and I use in day-to-day correpondence, NOT for lead nurturing emails or any other marketing campaign. In that context, as you point out, the CTA in your email signature could compete with, and distract from, your primary offer.

Howard

By: snesich

snesich — Thu, 09 Apr 2009 16:02:26 +0000

Excellent, practical suggestion, Howard. I’m always certain I’ll learn something of genuine value when I visit your blog. Thanks!

By: Adriana

Adriana — Wed, 08 Apr 2009 18:28:21 +0000

Thanks Howard…From the lead nurturing perspective,however, would another CTA to the initial one be a distraction? Any best practices on how to deal with this in nurturing e-mails?

By: James Obermayer

James Obermayer — Sat, 28 Mar 2009 18:59:26 +0000

Great ideas Howard. While I have used URL links in my signature, I haven’t taken it one step further to say something such as:

Free Membership in the Sales Lead Management Association, etc,, with an embedded link.

I have seen some companies, NewLeads comes to mind, whereby they provide a “demo” button which links to an on-line demo of their product.