December 21, 2011 – 9:44 am
Like any company this time of year, when we send out holiday cards to customers, friends, and partners we hope to show our appreciation to the people that make our work possible and also spread a little cheer along the way. But never did we expect our card to be described as “Best B2B Holiday [...]
December 16, 2011 – 7:16 am
It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the [...]
November 28, 2011 – 8:54 am
The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling [...]
Posted in B2B Marketing, blog marketing, Creative, email design, Email Newsletters, Interactive Design, Lead Management, Lead Nurturing, Social Media
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Tagged B2B Marketing, email design, email newsletters, Laura McInerney, Lead Management, Lead Nurturing, Microfinance Information Exchange, newsletter design, Spear Marketing Group
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November 16, 2011 – 1:22 pm
In a recent post, the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot, a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. At first blush, that number [...]
Posted in B2B Marketing, blog marketing, Blogs, Campaign Measurement, Social Media, Web 2.0
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Tagged b2b demand generation, b2b lead generation, blog design, blog marketing, lead generation, marketo, pardot, silicon angle, Social Media, social media measurement
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November 9, 2011 – 3:35 pm
In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Join me on Wednesday, December 7 as I present a Webinar on “Top 10 Tips for Lead Nurturing Success,” hosted by the Direct Marketing Association (DMA). In under [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
