Category Archives: 1

Are Social Links the Answer to Lagging Email Response?

October 21, 2009 – 11:41 am

Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. In “Emails Gone Viral: Measuring “Share to Social” Performance”, Silverpop provides compelling data that suggests adding social links to emails can have a [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, E-mail, email marketing, Landing Pages, lead generation, Lead Nurturing, Social Media | Tagged , , , , , | Comments (0)

Using Multiple Offers in Lead Nurturing

January 16, 2009 – 5:19 pm

From LinkedIn: “Regarding offers, I’ve always thought it best to keep to one per tactic, otherwise you’ll lower your offer’s responses because someone will inevitably click on the other offer. But from a ‘lead lifecycle/nurturing’ perspective, it doesn’t really matter whether they respond to your webinar offer or whitepaper offer, as long as they respond. [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, Offer Strategy, Webinar Invitations, Webinars | Tagged , , , , | Comments (2)