Category Archives: Ad Agencies

How to Optimize Your Website’s Resource Library for Lead Generation

January 6, 2012 – 7:24 am

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their [...]

By Howard Sewell | Also posted in B2B Marketing, Content marketing, Graphic Design, Interactive Design, Landing Pages, Marketing Automation | Tagged , , , , , , | Comments (0)

Why Hire An Agency?

March 26, 2008 – 12:15 am

Apologies if, to the more cynical amongst you, this post seems simply self-serving and a thinly veiled excuse for a sales pitch. Bear with me as I explain … A few weeks ago we received a request from a potential client that we help her “sell” her boss (the CMO) on the concept of hiring [...]

By Howard Sewell | Also posted in B2B Marketing, Campaign Strategy, lead generation | Comments (0)

Disintermediation & the Irrational Fear of Non-Media Expense

January 4, 2008 – 9:01 pm

Excuse me while I rant for a minute, but what is it about buying media that makes it seems so benign? Here’s what I mean: companies spend tens or hundreds of thousands of dollars on media, often with little purpose or strategy behind it, because buying media – and media alone – is deemed “efficient.” [...]

By Howard Sewell | Also posted in Business, Campaign Measurement, Campaign Strategy, Creative, Landing Pages, media, Offer Strategy | Comments (0)

The Incompetence of General Ad Agencies

October 26, 2007 – 12:40 am

Hold that angry e-mail – those aren’t my words, but those of my favorite direct marketing curmudgeon, Denny Hatch, in the latest edition of his e-mail newsletter, Business Common Sense. To quote Denny: “… the world of general agencies has somehow conned the dumb little yuppie MBA corporate brand managers into believing that it’s okay [...]

By Howard Sewell | Also posted in Branding, Business, General | Comments (0)