Category Archives: blog marketing

How to Revive a Dying E-Newsletter: 4 Tips

November 28, 2011 – 8:54 am

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling [...]

By Howard Sewell | Also posted in B2B Marketing, Creative, email design, Email Newsletters, Interactive Design, Lead Management, Lead Nurturing, Social Media | Tagged , , , , , , , , | Comments (2)

No Leads from Social Media? No Excuses.

November 16, 2011 – 1:22 pm

In a recent post, the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot, a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. At first blush, that number [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, Campaign Measurement, Social Media, Web 2.0 | Tagged , , , , , , , , , | Comments (0)

Lead Generation Losing Out to Social Media? Not So Much.

August 8, 2011 – 4:00 pm

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo, sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Amongst its findings: • Overwhelmingly, the #1 marketing objective for 2011 (based on funds [...]

By Howard Sewell | Also posted in Blogs, Branding, Demand Generation, lead generation, Social Media | Tagged , , , , , , | Comments (4)

8 Things Your CEO Can Write About On His/Her Blog

June 20, 2011 – 10:00 am

Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. A good place to be controversial. 2. Industry [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, Social Media | Tagged , , | Comments (0)

Dialogue Marketing: A Conversation with Maria Pergolino

March 18, 2011 – 10:48 am

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino, Marketing Director at Marketo (and renowned Content Marketing Queen.) In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing • how to bring potential customers into [...]

By Howard Sewell | Also posted in B2B Marketing, Content marketing, Demand Generation, Inbound marketing, lead generation, Lead Management, Lead Nurturing, Marketing Automation | Tagged , , , , , , | Comments (0)