Category Archives: blog marketing

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

March 29, 2012 – 5:04 pm

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, Campaign Measurement, Campaign Strategy, SEO, Social Media | Tagged , , , , , , | Comments (0)

How to Revive a Dying E-Newsletter: 4 Tips

November 28, 2011 – 8:54 am

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling [...]

By Howard Sewell | Also posted in B2B Marketing, Creative, email design, Email Newsletters, Interactive Design, Lead Management, Lead Nurturing, Social Media | Tagged , , , , , , , , | Comments (2)

No Leads from Social Media? No Excuses.

November 16, 2011 – 1:22 pm

In a recent post, the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot, a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. At first blush, that number [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, Campaign Measurement, Social Media, Web 2.0 | Tagged , , , , , , , , , | Comments (0)

Lead Generation Losing Out to Social Media? Not So Much.

August 8, 2011 – 4:00 pm

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo, sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Amongst its findings: • Overwhelmingly, the #1 marketing objective for 2011 (based on funds [...]

By Howard Sewell | Also posted in Blogs, Branding, Demand Generation, lead generation, Social Media | Tagged , , , , , , | Comments (4)

8 Things Your CEO Can Write About On His/Her Blog

June 20, 2011 – 10:00 am

Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. A good place to be controversial. 2. Industry [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, Social Media | Tagged , , | Comments (0)