Category Archives: blog marketing

Dialogue Marketing: A Conversation with Maria Pergolino

March 18, 2011 – 10:48 am

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino, Marketing Director at Marketo (and renowned Content Marketing Queen.) In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing • how to bring potential customers into [...]

By Howard Sewell | Also posted in B2B Marketing, Content marketing, Demand Generation, Inbound marketing, lead generation, Lead Management, Lead Nurturing, Marketing Automation | Tagged , , , , , , | Comments (0)

Podcast (Part 3): Using Blogs to Generate Leads

March 16, 2011 – 1:36 pm

In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine. In less than 8 minutes, you’ll learn: [...]

By Howard Sewell | Also posted in Blogs, Demand Generation, lead generation, Social Media | Tagged , , , , | Comments (2)

Report: B2B Blogging Trends in 2011

February 8, 2011 – 3:32 pm

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone, just released a compelling report on B2B Blogging Trends in 2011. The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). My contribution is [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, Social Media | Tagged , , , , , | Comments (1)

Blog Makeover Nets Sales Leads for Software Company

April 21, 2010 – 11:54 am

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure, a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, Demand Generation, Direct Marketing Agencies, Social Media | Tagged , , , , , | Comments (0)

Is Social Media Wasted on PR Agencies?

October 8, 2009 – 4:49 pm

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, lead generation, Lead Management, Lead Nurturing, Social Media | Tagged , , , , , | Comments (7)