Category Archives: Blogs

Blog Makeover Nets Sales Leads for Software Company

April 21, 2010 – 11:54 am

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure, a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, Direct Marketing Agencies, Social Media, blog marketing | Tagged , , , , , | Comments (0)

Is Social Media Wasted on PR Agencies?

October 8, 2009 – 4:49 pm

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to [...]

By Howard Sewell | Also posted in B2B Marketing, Lead Management, Lead Nurturing, Social Media, blog marketing, lead generation | Tagged , , , , , | Comments (7)

6 Easy Steps to Increase Leads from Your Corporate Blog

September 28, 2009 – 7:06 am

1. Title your posts for Google and Twitter. Forget nuance. If your blog post showed up in a Google listing, would someone click on it? Is it short (well short of 140 characters) so that someone can easily retweet it without editing? Does it immediately communicate, in specific, tangible terms, what the reader will learn? [...]

By Howard Sewell | Also posted in B2B Marketing, Social Media, blog marketing, lead generation | Tagged , , , , , | Comments (1)

Great New Resource for B2B Marketers – B2B Marketing Zone

July 15, 2009 – 9:54 pm

Here’s a new site to head for when you’re looking for the latest insight, news, or tips on B2B Marketing. B2B Marketing Zone was launched earlier this month by a pair of Web entrepreneurs, Tony Karrer (BrowseMyStuff) and Tom Pick (WebMarketCentral). B2B Marketing Zone is designed to be a one-stop destination for B2B marketing content, [...]

By Howard Sewell | Also posted in B2B Marketing, Social Media | Tagged , | Comments (0)

Generating Blog Traffic (and Leads) Using Email Subscriptions

May 28, 2009 – 10:59 am

Either by the time you read this (or, if not, soon thereafter) this blog will have undergone a design facelift, its first since we launched it two years in April 2007. The new design is in sync with a similar upgrade of the monthly bulletin that goes out to all of you who subscribe to [...]

By Howard Sewell | Also posted in B2B Marketing, E-mail, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation, RSS, Social Media | Tagged , , , , | Comments (4)