Category Archives: Blogs

Report: B2B Blogging Trends in 2011

February 8, 2011 – 3:32 pm

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone, just released a compelling report on B2B Blogging Trends in 2011. The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). My contribution is [...]

By Howard Sewell | Also posted in B2B Marketing, blog marketing, Social Media | Tagged , , , , , | Comments (1)

Top 10 Posts on B2B Lead Gen for 2010

December 6, 2010 – 3:09 pm

Without further ado, here are the top 10 most popular blog posts from our blog, “The Point” in 2010 (as measured by page views). Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. [...]

By Howard Sewell | Also posted in B2B Marketing, Content marketing, SEO, Social Media, Uncategorized | Tagged , , | Comments (0)

Blog Makeover Nets Sales Leads for Software Company

April 21, 2010 – 11:54 am

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure, a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the [...]

By Howard Sewell | Also posted in B2B Marketing, blog marketing, Demand Generation, Direct Marketing Agencies, Social Media | Tagged , , , , , | Comments (0)

Is Social Media Wasted on PR Agencies?

October 8, 2009 – 4:49 pm

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to [...]

By Howard Sewell | Also posted in B2B Marketing, blog marketing, lead generation, Lead Management, Lead Nurturing, Social Media | Tagged , , , , , | Comments (7)

6 Easy Steps to Increase Leads from Your Corporate Blog

September 28, 2009 – 7:06 am

1. Title your posts for Google and Twitter. Forget nuance. If your blog post showed up in a Google listing, would someone click on it? Is it short (well short of 140 characters) so that someone can easily retweet it without editing? Does it immediately communicate, in specific, tangible terms, what the reader will learn? [...]

By Howard Sewell | Also posted in B2B Marketing, blog marketing, lead generation, Social Media | Tagged , , , , , | Comments (1)