Category Archives: Blogs

Great New Resource for B2B Marketers – B2B Marketing Zone

July 15, 2009 – 9:54 pm

Here’s a new site to head for when you’re looking for the latest insight, news, or tips on B2B Marketing. B2B Marketing Zone was launched earlier this month by a pair of Web entrepreneurs, Tony Karrer (BrowseMyStuff) and Tom Pick (WebMarketCentral). B2B Marketing Zone is designed to be a one-stop destination for B2B marketing content, [...]

By Howard Sewell | Also posted in B2B Marketing, Social Media | Tagged , | Comments (0)

Generating Blog Traffic (and Leads) Using Email Subscriptions

May 28, 2009 – 10:59 am

Either by the time you read this (or, if not, soon thereafter) this blog will have undergone a design facelift, its first since we launched it two years ago in April 2007. The new design is in sync with a similar upgrade of the monthly bulletin that goes out to all of you who subscribe [...]

By Howard Sewell | Also posted in B2B Marketing, E-mail, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation, RSS, Social Media | Tagged , , , , | Comments (4)

How Often Should I Email My Database?

May 13, 2009 – 1:17 pm

A client writes: “What’s best practice in terms of how many times per month you hit each key contact in your database?” This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [...]

By Howard Sewell | Also posted in Database Marketing, E-mail, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation | Tagged , , | Comments (6)

Not Another Article About How to Market During a Recession

December 2, 2008 – 12:49 am

No, nothing of the sort. But let’s face it – times are tight, budgets are tighter, and companies we talk to are all looking for ways to make their marketing investment go further. Here then, are some recommendations for how and where to spend today’s demand generation dollars for greatest effect. Let me suggest a [...]

By Howard Sewell | Also posted in B2B Marketing, Campaign Measurement, Campaign Strategy, direct marketing, Google AdWords, Landing Pages, lead generation, Lead Management, Lead Nurturing, Marketing Automation, SEM | Tagged , , , , , | Comments (0)

RSS Gains Traction as B2B Marketing Tool

September 22, 2008 – 9:52 pm

Check out this interesting recent article, “Success Metrics Evolve with RSS,” from the September 15 issue of BtoB Magazine, discussing the continuing evolution of RSS as a B2B marketing tool. Topics covered include: * recent industry developments, including (notably) Google’s integration of RSS feeds into its AdSense advertising tool * the status of RSS and [...]

By Howard Sewell | Also posted in B2B Marketing, Lead Nurturing, RSS, RSS Advertising, Social Media | Tagged , , | Comments (0)