Hold that angry e-mail – those aren’t my words, but those of my favorite direct marketing curmudgeon, Denny Hatch, in the latest edition of his e-mail newsletter, Business Common Sense. To quote Denny: “… the world of general agencies has somehow conned the dumb little yuppie MBA corporate brand managers into believing that it’s okay [...]
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About the Author
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management. -
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