Category Archives: Campaign Measurement

New Report Confirms Immaturity of Most Marketing Automation Deployments

May 14, 2012 – 12:35 pm

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop, offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation. In the report, “Automation: Redefining Marketing’s Game Plan,” [...]

By Howard Sewell | Also posted in B2B Marketing, Campaign Planning, Campaign Strategy, email marketing, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation | Tagged , , , , , , , , , , | Comments (0)

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

March 29, 2012 – 5:04 pm

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time [...]

By Howard Sewell | Also posted in B2B Marketing, blog marketing, Blogs, Campaign Strategy, SEO, Social Media | Tagged , , , , , , | Comments (0)

No Leads from Social Media? No Excuses.

November 16, 2011 – 1:22 pm

In a recent post, the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot, a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. At first blush, that number [...]

By Howard Sewell | Also posted in B2B Marketing, blog marketing, Blogs, Social Media, Web 2.0 | Tagged , , , , , , , , , | Comments (0)

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

September 6, 2011 – 8:55 am

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect, a leading provider of satellite IP communications based in Herndon, Virginia. Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no [...]

By Howard Sewell | Also posted in B2B Marketing, CRM, Database Marketing, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation | Tagged , , , , , | Comments (0)

21 Tips & Other Impressions from the Marketo User Summit

October 14, 2010 – 10:56 pm

Earlier this week, Marketo, the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of [...]

By Howard Sewell | Also posted in B2B Marketing, Content marketing, Database Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation | Tagged , , , , , , | Comments (6)