October 7, 2010 – 12:55 pm
On Focus.com, Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.” My response: It’s a cop out, I know, but there is no right answer to this question or to its popular friend: “What’s a good [...]
November 24, 2009 – 1:19 pm
A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? If we offer them direct access to the content assets, we can still track their click-throughs and then [...]
By Howard Sewell
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Also posted in Content marketing, Database Marketing, direct marketing, email marketing, Landing Pages, Lead Management, Lead Nurturing, Marketing Automation
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Tagged b2b demand generation, b2b lead generation, Content marketing, landing page optimization, Lead Management, Lead Nurturing
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December 2, 2008 – 12:49 am
No, nothing of the sort. But let’s face it – times are tight, budgets are tighter, and companies we talk to are all looking for ways to make their marketing investment go further. Here then, are some recommendations for how and where to spend today’s demand generation dollars for greatest effect. Let me suggest a [...]
By Howard Sewell
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Also posted in B2B Marketing, Blogs, Campaign Strategy, direct marketing, Google AdWords, Landing Pages, lead generation, Lead Management, Lead Nurturing, Marketing Automation, SEM
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Tagged landing page optimization, Lead Management, Lead Nurturing, Marketing Automation, paid search, SEM
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September 8, 2008 – 6:52 pm
Jon Miller at Marketo wrote an interesting post (“Demand Generation Quiz: How Good Are You?”) for his blog this week that featured 14 questions designed to help determine whether a company is ripe for marketing automation. There’s some great material here, particularly for marketers trying to build a business case for automated lead management, or [...]
As the name suggests, Chicago-based Jellyvision got their start creating children’s films. The company then went on to create “You Don’t Know Jack,” one of the best-selling game franchises of all time (4.5 million copies and counting.) Nowadays, Jellyvision has turned its expertise to creating what it calls “interactive conversations”: hosted, online presentations that, well, [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
