August 10, 2009 – 9:37 am
When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded the guide. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they are) in less than a [...]
By Howard Sewell
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Also posted in B2B Marketing, Content marketing, Demand Generation, Inbound marketing, Lead Nurturing, SEM, White Paper Syndication, White Papers, lead generation
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Tagged b2b demand generation, b2b lead generation, B2B Marketing, Content marketing, Content Syndication, Demand Generation, lead generation, Lead Nurturing, marketo
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February 9, 2009 – 7:33 pm
I’ve written often in this space about content syndication and how the vendor landscape has splintered in recent years, triggered primarily by TechTarget acquiring first Bitpipe, then Knowledgestorm. The result has been an explosion of smaller vendors – both individual Websites and ad networks, a trend to performance-based pricing, and a myriad of options for [...]
By Howard Sewell
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Also posted in B2B Marketing, Demand Generation, White Paper Syndication, White Papers, direct marketing, lead generation
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Tagged b2b demand generation, b2b lead generation, B2B Marketing, Content Syndication, knowledgestorm, techtarget, White Paper Syndication
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December 11, 2008 – 5:24 am
From LinkedIn: “Are webinars a waste of time? It would be interesting to hear from those of you who run regular B2B webinars about how this technique works for your business in terms of “lead generation” and/or “lead conversion”, and also whether you feel that there are other benefits to your business besides lead generation.” [...]
November 25, 2008 – 12:01 am
Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” [...]
By Howard Sewell
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Also posted in B2B Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, Online media, White Paper Syndication, White Papers
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Tagged Content Syndication, Lead Management, Marketing Automation, White Paper Syndication, White Papers
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September 19, 2008 – 6:58 pm
Should you require registration in order for Website visitors to download white papers and other content? And if so, how much information should you require? Perform a random survey of high-tech company Websites, and you’ll discover very quickly that there are widely varying schools of thought on this topic. Some sites (including those of some [...]
By Howard Sewell
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Also posted in B2B Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, White Paper Syndication, White Papers
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Tagged Content Syndication, Lead Nurturing, Marketing Automation, web design, website registration
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Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
