I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels, a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. You don’t need to disguise [...]
By Howard Sewell
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Also posted in B2B Marketing, email design, email marketing, Event Promotion, Webinar Invitations
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Tagged b2b demand generation, b2b lead generation, B2B Marketing, Demand Generation, direct marketing, email design, email marketing, Webinar Invitations
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October 7, 2008 – 7:21 pm
This guest post comes courtesy of Dave Dumanis, CDI Creative Director. Thanks Dave! There’s been a lot of talk in the news lately about putting cosmetics on farm animals. Naturally, this made me think of lead generation. No connection, you say? Consider this: Most lead generation campaigns are just internal strategy or positioning statements with [...]
August 29, 2008 – 11:11 pm
Most of the discussion these days on how to improve e-mail response centers on technical issues such as deliverability, spam filters, and readability on mobile e-mail clients. It’s easy to forget, therefore, that the true keys to e-mail success are often none of the above, but rather more old-fashioned principles relating to message and offer. [...]
Landing page optimization is a hot topic these days; indeed, whole companies have been built (and are thriving) on nothing but ensuring your landing pages generate the most registrations possible. Still, as I wrote in this previous post, most B2B marketers are still treating landing pages as an afterthought. For those companies, improving landing page [...]
The following post comes courtesy of guest blogger, CDI Creative Director Dave Dumanis (thanks Dave!): In demand generation, we have this phenomenon called best practices. In other fields, they’d be called rules, or guidelines. They’re pieces of information or advice that, if closely followed, can boost our odds: frequent calls to action, selling the offer [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
