Category Archives: Copywriting

Oracle Webinar Invitation Needs More Detail, Less Fluff

August 29, 2008 – 11:11 pm

Most of the discussion these days on how to improve e-mail response centers on technical issues such as deliverability, spam filters, and readability on mobile e-mail clients. It’s easy to forget, therefore, that the true keys to e-mail success are often none of the above, but rather more old-fashioned principles relating to message and offer. [...]

By Howard Sewell | Also posted in B2B Marketing, Creative, E-mail, Webinar Invitations, Webinars | Tagged , , , | Comments (1)

Landing Page Optimization: 4 Basic Principles

June 10, 2008 – 4:21 am

Landing page optimization is a hot topic these days; indeed, whole companies have been built (and are thriving) on nothing but ensuring your landing pages generate the most registrations possible. Still, as I wrote in this previous post, most B2B marketers are still treating landing pages as an afterthought. For those companies, improving landing page [...]

By Howard Sewell | Also posted in Creative, Landing Pages, Marketing Automation | Tagged , , | Comments (1)

Direct Marketing: Rules vs. Laws

May 12, 2008 – 5:22 pm

The following post comes courtesy of guest blogger, CDI Creative Director Dave Dumanis (thanks Dave!): In demand generation, we have this phenomenon called best practices. In other fields, they’d be called rules, or guidelines. They’re pieces of information or advice that, if closely followed, can boost our odds: frequent calls to action, selling the offer [...]

By Howard Sewell | Also posted in Campaign Strategy, Creative, direct marketing, General, lead generation | Tagged , , | Comments (3)

Tableau E-Mail Tells Their Story Well

March 21, 2008 – 5:11 pm

In a recent edition of his newsletter “Business Common Sense,” Denny Hatch writes: One rule I came to late in life: You cannot judge good direct marketing; it judges you. In other words, good direct marketing does what it was designed to do. It doesn’t matter if you hate it/don’t understand it/are horrified by it. [...]

By Howard Sewell | Also posted in Creative, E-mail, lead generation, Offer Strategy, White Papers | Comments (3)

How Not to Market a Marketing Magazine

February 26, 2008 – 5:36 pm

I received an unsolicited copy of Deliver Magazine this week. I don’t get a lot of business mail in general, and, as a certified junk mail junkie, I look at everything. It took me more than a few seconds, however, to discern the focus of the publication (more on that below), but a quick browse [...]

By Howard Sewell | Also posted in Campaign Strategy, Creative, media, Offer Strategy | Comments (2)