Category Archives: Creative

How to Revive a Dying E-Newsletter: 4 Tips

November 28, 2011 – 8:54 am

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling [...]

By Howard Sewell | Also posted in B2B Marketing, blog marketing, email design, Email Newsletters, Interactive Design, Lead Management, Lead Nurturing, Social Media | Tagged , , , , , , , , | Comments (2)

Radian6 Email Campaign Hits the Mark

October 20, 2011 – 6:28 am

There’s a lot to like about the email below received last week from Radian6, makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1. The headline: “Strategically Social: 5 [...]

By Howard Sewell | Also posted in B2B Marketing, Content marketing, Copywriting, Demand Generation, E-mail, email design, email marketing, Social Media | Tagged , , , , , , , , | Comments (1)

B2B Email Creative: A 5 Point Checklist

July 14, 2011 – 8:44 am

Is your lead generation email ready for primetime? Measure it against these 5 criteria before hitting “send.” 1. Get to the Point. By the time your reader is done with the first paragraph, does he or she know what the offer is, why he/she wants it, and how to get it? If you’re making people [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, E-mail, email design, email marketing, lead generation | Tagged , , , , , | Comments (0)

Is “Please Have a Rep Contact Me” a Good Idea?

May 31, 2011 – 9:13 am

A client asks: “On every registration form, we give prospects the option to request contact from a sales rep. Is that even worthwhile when we’re going to call everyone anyway? If it is a good idea, what should the verbiage be? Currently the form reads: [Yes/No radio button] I would like to have a sales [...]

By Howard Sewell | Also posted in B2B Marketing, Copywriting, Graphic Design, Landing Pages, Marketing Automation | Tagged , , , , , , | Comments (0)

Content that Works: A Conversation with Michael Cannon

May 18, 2011 – 12:03 pm

What defines great marketing content? Now that most marketing departments are tasked with also being content publishers, is it too much to ask that marketing content also persuade customers to buy? Or is it enough that the material simply generates response? To answer these questions, I sat down recently with messaging expert Michael Cannon to [...]

By Howard Sewell | Also posted in B2B Marketing, Content marketing, Copywriting, Demand Generation, Lead Nurturing, Offer Strategy | Tagged , , , , | Comments (0)