Category Archives: Dimensional Mail

5 Ways To Incorporate Direct Mail Into Your Marketing Mix

August 17, 2010 – 6:41 pm

Pop Quiz! Direct Mail is: a) more expensive than email b) quaintly old-fashioned c) regaining popularity in B2B circles d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it [...]

By Howard Sewell | Also posted in B2B Marketing, Database Marketing, Demand Generation, Direct Mail, direct marketing, Installed Base Marketing, Lead Management, Lead Nurturing | Tagged , , , , , , | Comments (1)

VMware Uses CDI to Drive Sales Performance

December 30, 2008 – 7:03 pm

Like many other Silicon Valley companies, VMware, a global leader in virtualization technology, hosts a high-profile, invitation-only “sales club” event each year to reward members of their sales team who attain specific performance milestones. Attending “Club” is a badge of distinction for the 300 reps who qualify, and a unique reward for the individuals and [...]

By Howard Sewell | Also posted in B2B Marketing, Creative, Direct Mail, Direct Marketing Agencies, Event Promotion, Integrated Marketing, Sales Promotion | Tagged , , , , | Comments (3)

A New "Spin" on Dimensional Mail

June 26, 2008 – 12:42 am

Forwarded to me by a client (thanks Tim) … I’ve never been a big fan of dimensional mail, but this campaign is simply brilliant. Now that’s what I call thinking “outside the box.”

By Howard Sewell | Also posted in Campaign Strategy, Creative, Direct Mail | Tagged , , , | Comments (1)