December 21, 2011 – 9:44 am
Like any company this time of year, when we send out holiday cards to customers, friends, and partners we hope to show our appreciation to the people that make our work possible and also spread a little cheer along the way. But never did we expect our card to be described as “Best B2B Holiday [...]
April 21, 2010 – 11:54 am
How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure, a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the [...]
April 21, 2009 – 12:25 am
DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers. On the contrary: after almost 20 years [...]
January 21, 2009 – 12:14 am
Never one to be shy about expressing my opinion, I was interviewed recently by Craig Rosenberg of Tippit and the Funnelholic blog about B2B marketing trends and expectations for 2009. You’ll find the results of the interview here. Topics Craig and I discussed include: * the 3 biggest B2B marketing trends likely to emerge in [...]
December 30, 2008 – 7:03 pm
Like many other Silicon Valley companies, VMware, a global leader in virtualization technology, hosts a high-profile, invitation-only “sales club” event each year to reward members of their sales team who attain specific performance milestones. Attending “Club” is a badge of distinction for the 300 reps who qualify, and a unique reward for the individuals and [...]
By Howard Sewell
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Also posted in B2B Marketing, Creative, Dimensional Mail, Direct Mail, Event Promotion, Integrated Marketing, Sales Promotion
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Tagged Dimensional Mail, Direct Mail, Event Promotion, Integrated Marketing, Sales Promotion
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Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
