Category Archives: Direct Marketing Agencies

Blog Makeover Nets Sales Leads for Software Company

April 21, 2010 – 11:54 am

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure, a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, Demand Generation, Social Media, blog marketing | Tagged , , , , , | Comments (0)

Is Direct Marketing Relevant Anymore?

April 21, 2009 – 12:25 am

DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers. On the contrary: after almost 20 years [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, Lead Nurturing, White Paper Syndication, direct marketing, lead generation | Tagged , , , , | Comments (3)

B2B Demand Generation Trends & Predictions for 2009

January 21, 2009 – 12:14 am

Never one to be shy about expressing my opinion, I was interviewed recently by Craig Rosenberg of Tippit and the Funnelholic blog about B2B marketing trends and expectations for 2009. You’ll find the results of the interview here. Topics Craig and I discussed include: * the 3 biggest B2B marketing trends likely to emerge in [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, direct marketing | Comments (2)

VMware Uses CDI to Drive Sales Performance

December 30, 2008 – 7:03 pm

Like many other Silicon Valley companies, VMware, a global leader in virtualization technology, hosts a high-profile, invitation-only “sales club” event each year to reward members of their sales team who attain specific performance milestones. Attending “Club” is a badge of distinction for the 300 reps who qualify, and a unique reward for the individuals and [...]

By Howard Sewell | Also posted in B2B Marketing, Creative, Dimensional Mail, Direct Mail, Event Promotion, Integrated Marketing, Sales Promotion | Tagged , , , , | Comments (3)

CDI Named "Top 100 Agency" by B2B Magazine

April 14, 2008 – 10:09 pm

I’m excited to announce that for the second year running, CDI was named one of the nation’s “Top 100 Agencies” by B2B Magazine. We are the only Bay Area-based direct marketing agency so named. You can read the press release here and download a complete list of all 100 agencies here.

By Howard Sewell | Also posted in Ad Agencies, B2B Marketing | Comments (1)