November 9, 2009 – 9:03 am
Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …” Then there’s a string of lukewarm benefits that really say nothing [...]
September 17, 2009 – 12:24 pm
Newly updated, revised, and now available for the first time in convenient ebook format: The High Tech Direct Marketing Handbook. Download your free copy here. This is the 5th edition of the handbook, a compilation of 65+ tips and techniques on direct marketing strategy, creative, offers, media, and just about everything in between. Here’s some [...]
As I have often lectured in this space, much of what makes for an effective email has less to do with deliverability, mobile compatibility, social media functionality, and all the technical bells and whistles that most people fret about, and more about basic direct response principles such as a strong subject line and a compelling [...]
By Howard Sewell
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Also posted in B2B Marketing, Demand Generation, E-mail, lead generation
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Tagged b2b demand generation, b2b lead generation, B2B Marketing, email design, email marketing, Webinar best practices, webinar invitation, Webinar Invitations, Webinar tips, Webinars
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An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web visitors remain [...]
By Howard Sewell
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Also posted in B2B Marketing, Demand Generation, Landing Pages, lead generation, Lead Management, Lead Nurturing, Marketing Automation
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Tagged b2b demand generation, Demand Generation, demandbase, lead generation, marketo
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April 30, 2009 – 11:30 pm
Sometimes it pays to look outside your normal circle of peers for inspiration. Here’s a postcard I received recently from the Washington State Department of Fish & Wildlife. What do fishing licenses have to do with B2B demand generation? Not much. But the very fundamental direct marketing principles on display here (beautifully executed, I might [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
