November 9, 2010 – 2:06 pm
I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the [...]
By Howard Sewell
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Also posted in B2B Marketing, Branding, email design, email marketing, Event Promotion, Webinar Invitations, Webinars
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Tagged Adobe, B2B Marketing, Demand Generation, email campaign, email design, email marketing, Webinar best practices, Webinar Invitations, Webinar tips
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September 16, 2010 – 11:14 am
I wrote recently in this space about the resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. When the list [...]
By Howard Sewell
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Also posted in B2B Marketing, Campaign Strategy, Direct Mail, direct marketing, email marketing, lead generation, Lists
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Tagged B2B Marketing, Direct Mail, direct marketing, email lists, email marketing, list rental
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If you’ve been involved in email marketing for any length of time, no matter how diligent and prepared you are for every campaign, something somewhere at some point will go wrong. And when that happens, a very large number of people will receive a message from you that isn’t quite what you intended for them [...]
It used to be said that the average US business mailing address (snail mail) changes once every 9 months. (That’s individuals moving, not companies.) Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email addresses in your marketing database [...]
By Howard Sewell
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Also posted in B2B Marketing, email design, email marketing, Lead Management, Lead Nurturing, Marketing Automation
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Tagged b2b demand generation, b2b lead generation, B2B Marketing, Demand Generation, direct marketing best practices, E-mail, e-mail marketing, email design, email marketing, lead generation, Lead Management, Lead Nurturing, Marketing Automation, marketo
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November 9, 2009 – 9:03 am
Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …” Then there’s a string of lukewarm benefits that really say nothing [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
