Category Archives: E-mail

Are Social Links the Answer to Lagging Email Response?

October 21, 2009 – 11:41 am

Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. In “Emails Gone Viral: Measuring “Share to Social” Performance”, Silverpop provides compelling data that suggests adding social links to emails can have a [...]

By Howard Sewell | Also posted in 1, B2B Marketing, Demand Generation, email marketing, Landing Pages, lead generation, Lead Nurturing, Social Media | Tagged , , , , , | Comments (0)

Novell Webinar Invitation Needs a New Approach

July 21, 2009 – 4:28 pm

As I have often lectured in this space, much of what makes for an effective email has less to do with deliverability, mobile compatibility, social media functionality, and all the technical bells and whistles that most people fret about, and more about basic direct response principles such as a strong subject line and a compelling [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, direct marketing, lead generation | Tagged , , , , , , , , , | Comments (1)

Generating Blog Traffic (and Leads) Using Email Subscriptions

May 28, 2009 – 10:59 am

Either by the time you read this (or, if not, soon thereafter) this blog will have undergone a design facelift, its first since we launched it two years ago in April 2007. The new design is in sync with a similar upgrade of the monthly bulletin that goes out to all of you who subscribe [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation, RSS, Social Media | Tagged , , , , | Comments (4)

Salesforce.com Webinar Invitation Gets It Right

May 14, 2009 – 4:27 pm

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message.

By Howard Sewell | Also posted in B2B Marketing, Event Promotion, Webinar Invitations, Webinars | Tagged , , , , , , , , , , | Comments (7)

How Often Should I Email My Database?

May 13, 2009 – 1:17 pm

A client writes: “What’s best practice in terms of how many times per month you hit each key contact in your database?” This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [...]

By Howard Sewell | Also posted in Blogs, Database Marketing, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation | Tagged , , | Comments (6)