January 13, 2012 – 11:28 am
There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft, a maker of sales and marketing automation software for small businesses. It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best [...]
By Howard Sewell
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Also posted in B2B Marketing, Content marketing, email marketing, Graphic Design, Interactive Design, Landing Pages, Lead Nurturing, Marketing Automation
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Tagged b2b demand generation, B2B Marketing, email design, email marketing, Infusionsoft, Lead Nurturing
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November 28, 2011 – 8:54 am
The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling [...]
By Howard Sewell
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Also posted in B2B Marketing, blog marketing, Creative, Email Newsletters, Interactive Design, Lead Management, Lead Nurturing, Social Media
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Tagged B2B Marketing, email design, email newsletters, Laura McInerney, Lead Management, Lead Nurturing, Microfinance Information Exchange, newsletter design, Spear Marketing Group
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October 20, 2011 – 6:28 am
There’s a lot to like about the email below received last week from Radian6, makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1. The headline: “Strategically Social: 5 [...]
By Howard Sewell
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Also posted in B2B Marketing, Content marketing, Copywriting, Creative, Demand Generation, E-mail, email marketing, Social Media
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Tagged B2B Marketing, Content marketing, Copywriting, Demand Generation, email design, email marketing, graphic design, radian6, salesforce.com
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Is your lead generation email ready for primetime? Measure it against these 5 criteria before hitting “send.” 1. Get to the Point. By the time your reader is done with the first paragraph, does he or she know what the offer is, why he/she wants it, and how to get it? If you’re making people [...]
By Howard Sewell
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Also posted in B2B Marketing, Creative, Demand Generation, E-mail, email marketing, lead generation
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Tagged b2b demand generation, B2B email marketing, b2b lead generation, email creative, email design, litmus
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A client confessed recently that one of the reasons his company selected Marketo as a marketing automation provider was because he was so impressed by their marketing. His logic (presumably): if a technology provider is promising to help improve our marketing effectiveness, shouldn’t their own marketing reflect those same high standards? (Tangentially, I’d argue that [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
