January 13, 2012 – 11:28 am
There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft, a maker of sales and marketing automation software for small businesses. It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best [...]
By Howard Sewell
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Also posted in B2B Marketing, Content marketing, email design, Graphic Design, Interactive Design, Landing Pages, Lead Nurturing, Marketing Automation
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Tagged b2b demand generation, B2B Marketing, email design, email marketing, Infusionsoft, Lead Nurturing
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December 16, 2011 – 7:16 am
It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the [...]
October 20, 2011 – 6:28 am
There’s a lot to like about the email below received last week from Radian6, makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1. The headline: “Strategically Social: 5 [...]
By Howard Sewell
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Also posted in B2B Marketing, Content marketing, Copywriting, Creative, Demand Generation, E-mail, email design, Social Media
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Tagged B2B Marketing, Content marketing, Copywriting, Demand Generation, email design, email marketing, graphic design, radian6, salesforce.com
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Is your lead generation email ready for primetime? Measure it against these 5 criteria before hitting “send.” 1. Get to the Point. By the time your reader is done with the first paragraph, does he or she know what the offer is, why he/she wants it, and how to get it? If you’re making people [...]
By Howard Sewell
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Also posted in B2B Marketing, Creative, Demand Generation, E-mail, email design, lead generation
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Tagged b2b demand generation, B2B email marketing, b2b lead generation, email creative, email design, litmus
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A client confessed recently that one of the reasons his company selected Marketo as a marketing automation provider was because he was so impressed by their marketing. His logic (presumably): if a technology provider is promising to help improve our marketing effectiveness, shouldn’t their own marketing reflect those same high standards? (Tangentially, I’d argue that [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
