Category Archives: Event Promotion

June 16 Roundtable: Secrets to Webinar Success

May 10, 2011 – 11:22 am

Note: this event is now available for listening on-demand via the Spear Website. Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. The 45-minute teleconference is free of charge and hosted [...]

By Howard Sewell | Also posted in B2B Marketing, Webinar Invitations, Webinars | Tagged , , , , , , , , | Comments (0)

Email Critique: Adobe Webcast Invite Keeps It Simple

November 9, 2010 – 2:06 pm

I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the [...]

By Howard Sewell | Also posted in B2B Marketing, Branding, E-mail, email design, email marketing, Webinar Invitations, Webinars | Tagged , , , , | Comments (1)

7 Mistakes To Avoid In Your Next Webinar Invitation

March 11, 2010 – 4:00 pm

I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels, a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. You don’t need to disguise [...]

By Howard Sewell | Also posted in B2B Marketing, Copywriting, email design, email marketing, Webinar Invitations | Tagged , , , , , , , | Comments (0)

Salesforce.com Webinar Invitation Gets It Right

May 14, 2009 – 4:27 pm

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message.

By Howard Sewell | Also posted in B2B Marketing, E-mail, Webinar Invitations, Webinars | Tagged , , , , , , | Comments (5)

VMware Uses CDI to Drive Sales Performance

December 30, 2008 – 7:03 pm

Like many other Silicon Valley companies, VMware, a global leader in virtualization technology, hosts a high-profile, invitation-only “sales club” event each year to reward members of their sales team who attain specific performance milestones. Attending “Club” is a badge of distinction for the 300 reps who qualify, and a unique reward for the individuals and [...]

By Howard Sewell | Also posted in B2B Marketing, Creative, Dimensional Mail, Direct Mail, Direct Marketing Agencies, Integrated Marketing, Sales Promotion | Tagged , , , , | Comments (3)