Category Archives: Event Promotion

Webinar Invitations: Sell the Event, Not the Product

March 20, 2012 – 11:29 am

Easily the #1 mistake that tech companies make when promoting Webinars is that they forget that they’re selling an event. In order for a prospect or customer to register for your event, it’s critical that your email invitation convince him/her that the benefits of attending the Webinar make the investment in time worthwhile. Unfortunately, many [...]

By Howard Sewell | Also posted in B2B Marketing, Campaign Strategy, Demand Generation, email design, email marketing, Webinar Invitations, Webinars | Tagged , , , , , , , | Comments (0)

June 16 Roundtable: Secrets to Webinar Success

May 10, 2011 – 11:22 am

Note: this event is now available for listening on-demand via the Spear Website. Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. The 45-minute teleconference is free of charge and hosted [...]

By Howard Sewell | Also posted in B2B Marketing, Webinar Invitations, Webinars | Tagged , , , , , , , , | Comments (0)

Email Critique: Adobe Webcast Invite Keeps It Simple

November 9, 2010 – 2:06 pm

I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the [...]

By Howard Sewell | Also posted in B2B Marketing, Branding, E-mail, email design, email marketing, Webinar Invitations, Webinars | Tagged , , , , , , , , | Comments (1)

7 Mistakes To Avoid In Your Next Webinar Invitation

March 11, 2010 – 4:00 pm

I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels, a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. You don’t need to disguise [...]

By Howard Sewell | Also posted in B2B Marketing, Copywriting, email design, email marketing, Webinar Invitations | Tagged , , , , , , , , , | Comments (0)

Salesforce.com Webinar Invitation Gets It Right

May 14, 2009 – 4:27 pm

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message.

By Howard Sewell | Also posted in B2B Marketing, E-mail, Webinar Invitations, Webinars | Tagged , , , , , , , , , , | Comments (7)