Category Archives: Event Promotion

7 Mistakes To Avoid In Your Next Webinar Invitation

March 11, 2010 – 4:00 pm

I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels, a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. You don’t need to disguise [...]

By Howard Sewell | Also posted in B2B Marketing, Copywriting, Webinar Invitations, email design, email marketing | Tagged , , , , , , , | Comments (0)

Salesforce.com Webinar Invitation Gets It Right

May 14, 2009 – 4:27 pm

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message.

By Howard Sewell | Also posted in B2B Marketing, E-mail, Webinar Invitations, Webinars | Tagged , , , , , , | Comments (4)

VMware Uses CDI to Drive Sales Performance

December 30, 2008 – 7:03 pm

Like many other Silicon Valley companies, VMware, a global leader in virtualization technology, hosts a high-profile, invitation-only “sales club” event each year to reward members of their sales team who attain specific performance milestones. Attending “Club” is a badge of distinction for the 300 reps who qualify, and a unique reward for the individuals and [...]

By Howard Sewell | Also posted in B2B Marketing, Creative, Dimensional Mail, Direct Mail, Direct Marketing Agencies, Integrated Marketing, Sales Promotion | Tagged , , , , | Comments (3)