Category Archives: Graphic Design

Is “Please Have a Rep Contact Me” a Good Idea?

May 31, 2011 – 9:13 am

A client asks: “On every registration form, we give prospects the option to request contact from a sales rep. Is that even worthwhile when we’re going to call everyone anyway? If it is a good idea, what should the verbiage be? Currently the form reads: [Yes/No radio button] I would like to have a sales [...]

By Howard Sewell | Also posted in B2B Marketing, Copywriting, Creative, Landing Pages, Marketing Automation | Tagged , , , , , , | Comments (0)

5 Mistakes to Avoid in Your Next Email Campaign

April 29, 2011 – 6:53 am

Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris, an email marketing software company, the answer is (in the view of this blogger): yes. Let’s start with the subject line (not seen here): Optimizing [...]

By Howard Sewell | Also posted in B2B Marketing, email design, email marketing, lead generation | Tagged , , , , | Comments (0)

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

August 24, 2010 – 5:28 pm

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. In the process, what is otherwise a fairly straightforward “get your free report” lead nurturing program is elevated to a degree that allows it to really [...]

By Howard Sewell | Also posted in B2B Marketing, email design, email marketing, Lead Nurturing | Tagged , , , , , | Comments (4)