Category Archives: Installed Base Marketing

5 Ways To Incorporate Direct Mail Into Your Marketing Mix

August 17, 2010 – 6:41 pm

Pop Quiz! Direct Mail is: a) more expensive than email b) quaintly old-fashioned c) regaining popularity in B2B circles d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it [...]

By Howard Sewell | Also posted in B2B Marketing, Database Marketing, Demand Generation, Dimensional Mail, Direct Mail, Lead Management, Lead Nurturing, direct marketing | Tagged , , , , , , | Comments (0)

Getting the Most from Salesforce.com: A Conversation with David Taber

July 15, 2010 – 1:58 pm

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Yet in my experience marketers often have a love-hate relationship with Salesforce, a tool originally designed for salespeople that now, like it or not, has become a critical part of the [...]

By Howard Sewell | Also posted in B2B Marketing, CRM, Database Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation | Tagged , , , | Comments (2)

When Emails Go Bad: A Lesson in How to Apologize

April 19, 2010 – 9:47 am

If you’ve been involved in email marketing for any length of time, no matter how diligent and prepared you are for every campaign, something somewhere at some point will go wrong. And when that happens, a very large number of people will receive a message from you that isn’t quite what you intended for them [...]

By Howard Sewell | Also posted in B2B Marketing, E-mail, email marketing | Tagged , , , | Comments (0)

TechValidate: Marketing Content that Writes Itself

September 9, 2009 – 11:54 am

What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing? It’s content. (Or rather, it’s LACK of content.) Without a consistent stream of compelling, original, relevant information to offer, landing pages fail to convert visitors to leads, blogs wither, and lead nurturing programs are a [...]

By Howard Sewell | Also posted in B2B Marketing, Content marketing, Database Marketing, Lead Management, Lead Nurturing, Marketing Automation, Social Media | Tagged , , , , | Comments (5)

Generating Blog Traffic (and Leads) Using Email Subscriptions

May 28, 2009 – 10:59 am

Either by the time you read this (or, if not, soon thereafter) this blog will have undergone a design facelift, its first since we launched it two years in April 2007. The new design is in sync with a similar upgrade of the monthly bulletin that goes out to all of you who subscribe to [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, E-mail, Lead Management, Lead Nurturing, Marketing Automation, RSS, Social Media | Tagged , , , , | Comments (4)