September 6, 2011 – 8:55 am
When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect, a leading provider of satellite IP communications based in Herndon, Virginia. Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no [...]
By Howard Sewell
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Also posted in B2B Marketing, Campaign Measurement, CRM, Database Marketing, Lead Management, Lead Nurturing, Marketing Automation
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Tagged idirect, Lead Management, Lead Nurturing, Marketing Automation, marketo, Spear Marketing Group
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September 8, 2010 – 5:37 pm
This month, Google released a new feature called Priority Inbox, designed to help Gmail users better cope with email overload by automatically determining which emails are most important to the recipient. For example, messages sent from people that you typically respond to immediately will receive special attention and preferential placement, as will emails sent to [...]
By Howard Sewell
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Also posted in B2B Marketing, email marketing, Inbound marketing, lead generation, Lead Management, Uncategorized
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Tagged Demand Generation, email marketing, google, inbound marketing, lead generation, priority inbox
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August 17, 2010 – 6:41 pm
Pop Quiz! Direct Mail is: a) more expensive than email b) quaintly old-fashioned c) regaining popularity in B2B circles d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it [...]
By Howard Sewell
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Also posted in B2B Marketing, Database Marketing, Demand Generation, Dimensional Mail, Direct Mail, direct marketing, Lead Management, Lead Nurturing
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Tagged b2b demand generation, b2b lead generation, B2B Marketing, Direct Mail, direct marketing, direct marketing best practices, Lead Nurturing
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Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Yet in my experience marketers often have a love-hate relationship with Salesforce, a tool originally designed for salespeople that now, like it or not, has become a critical part of the [...]
If you’ve been involved in email marketing for any length of time, no matter how diligent and prepared you are for every campaign, something somewhere at some point will go wrong. And when that happens, a very large number of people will receive a message from you that isn’t quite what you intended for them [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
