On Focus.com, Holly asks: “Does marketing automation work if I only have a cold list of records? How effective would using this cold list be?” My response: It’s true that most marketing automation implementations involve either customers or existing prospects – people with whom the company has had prior contact – but there’s no reason [...]
-
About the Author
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management. -
Subscribe
Email
Click Here to receive a monthly summary of new posts via email. You are free to unsubscribe at any time.RSS Feed
Click Here to receive new posts instantly via RSS.Twitter
Click Here to follow me on Twitter. -
White Papers
Free White Paper
Effective Lead Generation Offers
> click here
Free White Paper
Top 10 B2B Paid Search Mistakes
> click here
Free Direct
Marketing Handbook
65+ free tips, ideas and techniques
> click here -
-
-
-
-
