A client asks: “On every registration form, we give prospects the option to request contact from a sales rep. Is that even worthwhile when we’re going to call everyone anyway? If it is a good idea, what should the verbiage be? Currently the form reads: [Yes/No radio button] I would like to have a sales [...]
By Howard Sewell
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Also posted in B2B Marketing, Copywriting, Creative, Graphic Design, Marketing Automation
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Tagged landing page design, Landing Pages, lead follow-up, lead qualification, lead scoring, Marketing Automation, registration forms
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September 20, 2010 – 5:11 pm
In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Even with the recession now officially over, and the economy slowly entering [...]
So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer. They can be excerpts, but they also stand alone as facts or tips or news or opinion in their own right, even outside the [...]
November 24, 2009 – 1:19 pm
A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? If we offer them direct access to the content assets, we can still track their click-throughs and then [...]
By Howard Sewell
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Also posted in Campaign Measurement, Content marketing, Database Marketing, direct marketing, email marketing, Lead Management, Lead Nurturing, Marketing Automation
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Tagged b2b demand generation, b2b lead generation, Content marketing, landing page optimization, Lead Management, Lead Nurturing
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October 21, 2009 – 11:41 am
Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. In “Emails Gone Viral: Measuring “Share to Social” Performance”, Silverpop provides compelling data that suggests adding social links to emails can have a [...]
By Howard Sewell
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Also posted in 1, B2B Marketing, Demand Generation, E-mail, email marketing, lead generation, Lead Nurturing, Social Media
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Tagged b2b demand generation, b2b lead generation, B2B Marketing, email design, email marketing, Social Media
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Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
