Category Archives: Landing Pages

How to Optimize Your Website’s Resource Library for Lead Generation

January 6, 2012 – 7:24 am

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their [...]

By Howard Sewell | Also posted in Ad Agencies, B2B Marketing, Content marketing, Graphic Design, Interactive Design, Marketing Automation | Tagged , , , , , , | Comments (0)

Should I Remove Offer Content from My Website if It’s Part of a Campaign?

August 18, 2011 – 7:16 am

A client asks: “If we’re offering a white paper as part of an upcoming campaign, should we remove it from our Website for the duration, especially if it’s ungated?” As demand generation marketers, no matter how skillfully we construct a clear, unambiguous, unfettered path to our precious content, some prospects will still go out of [...]

By Howard Sewell | Also posted in B2B Marketing, Content marketing, Demand Generation, direct marketing, lead generation | Tagged , , , , | Comments (0)

5 Creative Ways to Make Your White Paper Irresistible

June 28, 2011 – 8:43 am

“Always show an image of the offer.” It’s a rule I quote often, one repeated to me ad nauseum many years ago by an early mentor and long-time direct marketing veteran. The logic: whatever it is you want your reader to download, request, order, or register for, a visual image of that offer makes it [...]

By Howard Sewell | Also posted in Content marketing, Demand Generation, direct marketing, Inbound marketing, White Paper Syndication, White Papers | Tagged , , , , , , | Comments (1)

Is “Please Have a Rep Contact Me” a Good Idea?

May 31, 2011 – 9:13 am

A client asks: “On every registration form, we give prospects the option to request contact from a sales rep. Is that even worthwhile when we’re going to call everyone anyway? If it is a good idea, what should the verbiage be? Currently the form reads: [Yes/No radio button] I would like to have a sales [...]

By Howard Sewell | Also posted in B2B Marketing, Copywriting, Creative, Graphic Design, Marketing Automation | Tagged , , , , , , | Comments (0)

Q4 Marketing Budget: 4 Key Areas to Consider

September 20, 2010 – 5:11 pm

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Even with the recession now officially over, and the economy slowly entering [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, lead generation, Lead Nurturing, SEM | Tagged , , , | Comments (0)