February 10, 2010 – 8:36 pm
Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years [...]
October 21, 2009 – 11:41 am
Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. In “Emails Gone Viral: Measuring “Share to Social” Performance”, Silverpop provides compelling data that suggests adding social links to emails can have a [...]
By Howard Sewell
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Also posted in 1, B2B Marketing, Demand Generation, E-mail, Landing Pages, Lead Nurturing, Social Media, email marketing
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Tagged b2b demand generation, b2b lead generation, B2B Marketing, email design, email marketing, Social Media
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October 8, 2009 – 4:49 pm
First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to [...]
By Howard Sewell
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Also posted in B2B Marketing, Blogs, Lead Management, Lead Nurturing, Social Media, blog marketing
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Tagged b2b demand generation, b2b lead generation, Blogs, PR, public relations, Social Media
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September 28, 2009 – 7:06 am
1. Title your posts for Google and Twitter. Forget nuance. If your blog post showed up in a Google listing, would someone click on it? Is it short (well short of 140 characters) so that someone can easily retweet it without editing? Does it immediately communicate, in specific, tangible terms, what the reader will learn? [...]
September 23, 2009 – 1:01 pm
One assumes that in this upcoming training workshop from TechTarget, one of the “common mistakes to avoid” will be: If you’re going to insert variable information (i.e. company name) into a subject line, make darn sure that a) your data is accurate, and that b) the fields actually contain the information you want. BEA Systems [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
