Is your lead generation email ready for primetime? Measure it against these 5 criteria before hitting “send.” 1. Get to the Point. By the time your reader is done with the first paragraph, does he or she know what the offer is, why he/she wants it, and how to get it? If you’re making people [...]
By Howard Sewell
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Also posted in B2B Marketing, Creative, Demand Generation, E-mail, email design, email marketing
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Tagged b2b demand generation, B2B email marketing, b2b lead generation, email creative, email design, litmus
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A client confessed recently that one of the reasons his company selected Marketo as a marketing automation provider was because he was so impressed by their marketing. His logic (presumably): if a technology provider is promising to help improve our marketing effectiveness, shouldn’t their own marketing reflect those same high standards? (Tangentially, I’d argue that [...]
Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris, an email marketing software company, the answer is (in the view of this blogger): yes. Let’s start with the subject line (not seen here): Optimizing [...]
March 18, 2011 – 10:48 am
Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino, Marketing Director at Marketo (and renowned Content Marketing Queen.) In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing • how to bring potential customers into [...]
By Howard Sewell
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Also posted in B2B Marketing, blog marketing, Content marketing, Demand Generation, Inbound marketing, Lead Management, Lead Nurturing, Marketing Automation
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Tagged Demand Generation, dialogue marketing, dreamforce, Lead Nurturing, maria pergolino, Marketing Automation, marketo
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In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine. In less than 8 minutes, you’ll learn: [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
