January 13, 2012 – 11:28 am
There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft, a maker of sales and marketing automation software for small businesses. It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best [...]
By Howard Sewell
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Also posted in B2B Marketing, Content marketing, email design, email marketing, Graphic Design, Interactive Design, Landing Pages, Marketing Automation
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Tagged b2b demand generation, B2B Marketing, email design, email marketing, Infusionsoft, Lead Nurturing
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December 16, 2011 – 7:16 am
It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the [...]
November 28, 2011 – 8:54 am
The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling [...]
By Howard Sewell
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Also posted in B2B Marketing, blog marketing, Creative, email design, Email Newsletters, Interactive Design, Lead Management, Social Media
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Tagged B2B Marketing, email design, email newsletters, Laura McInerney, Lead Management, Lead Nurturing, Microfinance Information Exchange, newsletter design, Spear Marketing Group
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November 9, 2011 – 3:35 pm
In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Join me on Wednesday, December 7 as I present a Webinar on “Top 10 Tips for Lead Nurturing Success,” hosted by the Direct Marketing Association (DMA). In under [...]
September 29, 2011 – 9:17 am
When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. However, as I wrote previously in a white paper on “Lead Recycling,” focusing demand generation activity exclusively on acquiring net new, qualified leads is an expensive proposition for a number of reasons: • many [...]
By Howard Sewell
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Also posted in B2B Marketing, Demand Generation, Lead Management, Marketing Automation
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Tagged b2b demand generation, Demand Generation, lead generation, Lead Management, Lead Nurturing, lead recycling, marketo, paul albright
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Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
