Category Archives: Online media

Banner Ads I Like: Adobe

August 19, 2010 – 5:52 pm

When it comes to banner ads and online advertising in general, I will confess a prejudice for clean and simple. Multiple frames, flash animation – they may look cool but in my view they’re more often a distraction to the reader, and a crutch for copy that was too long in the first place. So [...]

By Howard Sewell | Also posted in B2B Marketing, Banner Ads, Interactive Design, Online Advertising | Tagged , , , , | Comments (0)

2 Mistakes that Cause Content Syndication to Fail

November 25, 2008 – 12:01 am

Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” [...]

By Howard Sewell | Also posted in B2B Marketing, Content Syndication, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, White Paper Syndication, White Papers | Tagged , , , , | Comments (2)

Increasing Podcast Response with Veotag

May 13, 2008 – 6:42 pm

Back in January, Sridhar Ramanathan of the Pacifica Group wrote an interesting post about the pros and cons of using podcasts for B2B marketing. His conclusion: that podcasts shouldn’t take precedence over demand gen priorities such as SEM, but are nonetheless “… a very low cost way for you to augment your installed base customer [...]

By Howard Sewell | Also posted in Content Syndication, lead generation, Lead Nurturing, Offer Strategy, Webinars, White Papers | Tagged , , , | Comments (0)