Category Archives: RSS

Generating Blog Traffic (and Leads) Using Email Subscriptions

May 28, 2009 – 10:59 am

Either by the time you read this (or, if not, soon thereafter) this blog will have undergone a design facelift, its first since we launched it two years ago in April 2007. The new design is in sync with a similar upgrade of the monthly bulletin that goes out to all of you who subscribe [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, E-mail, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation, Social Media | Tagged , , , , | Comments (4)

RSS Gains Traction as B2B Marketing Tool

September 22, 2008 – 9:52 pm

Check out this interesting recent article, “Success Metrics Evolve with RSS,” from the September 15 issue of BtoB Magazine, discussing the continuing evolution of RSS as a B2B marketing tool. Topics covered include: * recent industry developments, including (notably) Google’s integration of RSS feeds into its AdSense advertising tool * the status of RSS and [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, Lead Nurturing, RSS Advertising, Social Media | Tagged , , | Comments (0)

Social Media & B2B Demand Generation

August 8, 2008 – 4:46 am

At CDI, a question we get asked often these days is: What are you doing in social media? Perhaps a better question might be: What do social media have to do with demand generation? The answer is: plenty, but perhaps not in the way you’d think. As a most basic example, blogs can be a [...]

By Howard Sewell | Also posted in B2B Marketing, Blogs, Demand Generation, Lead Management, Lead Nurturing, Social Media | Tagged , , , , , , , , | Comments (2)