Category Archives: Search Engines

Help Your Favorite Local Businesses Get Found on Google

March 9, 2011 – 9:30 am

According to various industry statistics, a large percentage of consumer search activity is related to location. By one account, more than 97 percent of all consumers use the Internet when researching products or services in their local area, of whom 90 percent use search engines. If, like me, you’re one of those consumers who googles [...]

By Howard Sewell | Also posted in B2B Marketing, search marketing | Tagged , , , , , | Comments (0)

5 Reasons to Include Branded Terms in Your Paid Search Campaign

June 3, 2009 – 9:02 pm

A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Answer: It’s true that you may have generated Web traffic from the same people anyway, but [...]

By Howard Sewell | Also posted in Google AdWords, search marketing, SEM, SEO | Tagged , , , , | Comments (0)

How Do I Use SEM If People Aren’t Searching For What I Do?

March 11, 2009 – 4:48 pm

This issue comes up a lot with tech clients whose products don’t fit neatly into defined or established categories. A client writes (details changed to preserve confidentiality): “Our product is on demand health & wellness software for small businesses and we’re promoting it as a tool for improving productivity, claims prevention, reducing healthcare costs, etc. [...]

By Howard Sewell | Also posted in Google AdWords, Landing Pages, Offer Strategy, search marketing, SEM, White Papers | Tagged , , , , | Comments (1)

Free Search Marketing Guide from DMNews

June 19, 2008 – 8:43 pm

DM News just published their “2008 Essential Guide to Search Engine Marketing,” a 47-page compendium of tips, strategies, and ideas for improving search marketing performance. As I write this, the guide is available free online as a PDF download. Topics include: the interaction between organic and paid search, testing strategies for ad creative, the wisdom [...]

By Howard Sewell | Also posted in search marketing, SEM, SEO | Tagged , , , | Comments (0)

5 Simple Ways to Stretch Your Google AdWords Budget

January 17, 2008 – 7:28 pm

A board member was on Google last night and he e-mailed your boss to complain that none of your company’s search ads are showing up. Your West Coast sales rep is complaining that she’s getting fewer leads than her East Coast counterpart because Google ads go dark after 4:00 PM PDT. Sound familiar? Both are [...]

By Howard Sewell | Also posted in Campaign Measurement, Campaign Strategy, Google AdWords, Landing Pages, SEM | Tagged , , , , | Comments (1)