Category Archives: Social Media

8 Things Your CEO Can Write About On His/Her Blog

June 20, 2011 – 10:00 am

Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. A good place to be controversial. 2. Industry [...]

By Howard Sewell | Also posted in B2B Marketing, blog marketing, Blogs | Tagged , , | Comments (0)

Podcast (Part 4): Offer Strategy & Pipeline Acceleration

April 22, 2011 – 10:55 am

In the final part of my podcast with Steve Farnsworth of Jolt Social Media, we discuss offer strategy for social media, lead generation, and lead nurturing, and the role of marketing automation in converting raw inquiries to qualified prospects and opportunities. In just 9 minutes, you’ll learn: • how to know when to serve up [...]

By Howard Sewell | Also posted in B2B Marketing, Content marketing, Demand Generation, Lead Management, Marketing Automation, Offer Strategy | Tagged , , , , , , | Comments (0)

Podcast (Part 3): Using Blogs to Generate Leads

March 16, 2011 – 1:36 pm

In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine. In less than 8 minutes, you’ll learn: [...]

By Howard Sewell | Also posted in blog marketing, Blogs, Demand Generation, lead generation | Tagged , , , , | Comments (2)

Report: B2B Blogging Trends in 2011

February 8, 2011 – 3:32 pm

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone, just released a compelling report on B2B Blogging Trends in 2011. The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). My contribution is [...]

By Howard Sewell | Also posted in B2B Marketing, blog marketing, Blogs | Tagged , , , , , | Comments (1)

Quick Tips for Lead Generation Success (Podcast)

December 14, 2010 – 9:17 am

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, lead generation | Tagged , , , , , , | Comments (0)