Category Archives: Uncategorized

Email Lists: Should You Rent or Buy?

December 16, 2011 – 7:16 am

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, email marketing, Lead Nurturing, Lists | Tagged , , , , | Comments (1)

10 Commandments of Email Copywriting

October 12, 2011 – 6:54 am

1. Thou shalt not direct people to “Learn More.” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? 2. Thou shalt tell people What, Why, and How. Within the first few sentences of the email (headline and sub-head included), the [...]

By Howard Sewell | Comments (1)

Help Our Client Choose a Home Page (Poll)

August 24, 2011 – 11:37 am

Your opinion is needed! One of our B2C clients, Elegant Clutter, is a boutique furniture and home accessories store in Danville, California. Spear is designing a new Website for the company and the client is having a hard time choosing between two home page designs. Just click on the thumbnails below to view the two [...]

By Howard Sewell | Comments (5)

Email Marketing: Tips on Open Rates, Offers & Lead Quality

March 1, 2011 – 2:55 pm

Recently I was invited to participate in a discussion with Sridhar Ramanathan, a 20-year Silicon Valley veteran and General Partner at the Aventi Group, a leading consulting firm specializing in accelerating revenue for technology companies. We discussed the changing role of email marketing, how to choose the best offer, and what companies can do to [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, email marketing, Offer Strategy | Tagged , , , , | Comments (2)

2011 B2B Marketing Outlook, According to Google

January 20, 2011 – 9:45 am

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. You can access a complete copy of the report here [...]

By Howard Sewell | Also posted in B2B Marketing, Demand Generation, search marketing, SEM, SEO | Tagged , , , | Comments (0)