Category Archives: Web Design

CRO

Improving Demand Gen Performance with CRO

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning.  CRO isn’t a new concept, but traditionally has been more often the province of Web teams and SEO specialists.  Increasingly, however, it’s being leveraged… Read More

Brand Olympics

Origami Logic Scores Gold with “Brand Olympics” Campaign

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not. During… Read More

3 Models for Gating Lead Generation Content on Your Website

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) should be gated or not, and you’re likely to hear a wide range of opinions. At one end of the spectrum, there are those that believe gating Web content is… Read More