March 20, 2012 – 11:29 am
Easily the #1 mistake that tech companies make when promoting Webinars is that they forget that they’re selling an event. In order for a prospect or customer to register for your event, it’s critical that your email invitation convince him/her that the benefits of attending the Webinar make the investment in time worthwhile. Unfortunately, many [...]
By Howard Sewell
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Also posted in B2B Marketing, Campaign Strategy, Demand Generation, email design, email marketing, Event Promotion, Webinars
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Tagged email design, email marketing, PowerReviews, Webinar best practices, webinar campaigns, Webinar Invitations, webinar marketing, webinar strategy
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Note: this event is now available for listening on-demand via the Spear Website. Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. The 45-minute teleconference is free of charge and hosted [...]
By Howard Sewell
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Also posted in B2B Marketing, Event Promotion, Webinars
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Tagged event marketing, focus.com, jamie wallace, ruth stephens, steve nesich, Webinar Invitations, webinar marketing, webinar promotion, webinar strategy
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November 9, 2010 – 2:06 pm
I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the [...]
By Howard Sewell
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Also posted in B2B Marketing, Branding, E-mail, email design, email marketing, Event Promotion, Webinars
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Tagged Adobe, B2B Marketing, Demand Generation, email campaign, email design, email marketing, Webinar best practices, Webinar Invitations, Webinar tips
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Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” that appeared online today. The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. As always, however, only a fraction of my original conversation made its way [...]
I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels, a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. You don’t need to disguise [...]
By Howard Sewell
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Also posted in B2B Marketing, Copywriting, email design, email marketing, Event Promotion
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Tagged b2b demand generation, b2b lead generation, B2B Marketing, Demand Generation, direct marketing, email design, email marketing, Webinar best practices, Webinar Invitations, Webinar tips
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Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
