Category Archives: Webinars

Poll: How Much Would You Pay For a Turnkey Webinar?

March 13, 2009 – 6:42 pm

If you’ve ever developed, produced or promoted Webinars, you know they can be very labor-intensive (and stress-inducing) campaigns when managed in-house. Not including the cost of the actual technology (e.g. WebEx, audio) and developing the presentation content itself, how much would you pay for an agency or events company to manage the entire Webinar process [...]

By Howard Sewell | Also posted in Webinar Invitations | Tagged , , | Comments (2)

Using Multiple Offers in Lead Nurturing

January 16, 2009 – 5:19 pm

From LinkedIn: “Regarding offers, I’ve always thought it best to keep to one per tactic, otherwise you’ll lower your offer’s responses because someone will inevitably click on the other offer. But from a ‘lead lifecycle/nurturing’ perspective, it doesn’t really matter whether they respond to your webinar offer or whitepaper offer, as long as they respond. [...]

By Howard Sewell | Also posted in 1, B2B Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, Offer Strategy, Webinar Invitations | Tagged , , , , | Comments (2)

Are Webinars a Waste of Time?

December 11, 2008 – 5:24 am

From LinkedIn: “Are webinars a waste of time? It would be interesting to hear from those of you who run regular B2B webinars about how this technique works for your business in terms of “lead generation” and/or “lead conversion”, and also whether you feel that there are other benefits to your business besides lead generation.” [...]

By Howard Sewell | Also posted in Content Syndication, Webinar Invitations, White Paper Syndication | Tagged , | Comments (5)

Oracle Webinar Invitation Needs More Detail, Less Fluff

August 29, 2008 – 11:11 pm

Most of the discussion these days on how to improve e-mail response centers on technical issues such as deliverability, spam filters, and readability on mobile e-mail clients. It’s easy to forget, therefore, that the true keys to e-mail success are often none of the above, but rather more old-fashioned principles relating to message and offer. [...]

By Howard Sewell | Also posted in B2B Marketing, Copywriting, Creative, E-mail, Webinar Invitations | Tagged , , , | Comments (1)

Increasing Podcast Response with Veotag

May 13, 2008 – 6:42 pm

Back in January, Sridhar Ramanathan of the Pacifica Group wrote an interesting post about the pros and cons of using podcasts for B2B marketing. His conclusion: that podcasts shouldn’t take precedence over demand gen priorities such as SEM, but are nonetheless “… a very low cost way for you to augment your installed base customer [...]

By Howard Sewell | Also posted in Content Syndication, lead generation, Lead Nurturing, Offer Strategy, Online media, White Papers | Tagged , , , | Comments (0)