There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message.
By Howard Sewell
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Also posted in B2B Marketing, E-mail, Event Promotion, Webinar Invitations
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Tagged B2B Marketing, Demand Generation, email design, email marketing, Event Promotion, web seminar invitations, Web seminars, Webinar best practices, Webinar Invitations, Webinar tips, Webinars
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If you’ve ever developed, produced or promoted Webinars, you know they can be very labor-intensive (and stress-inducing) campaigns when managed in-house. Not including the cost of the actual technology (e.g. WebEx, audio) and developing the presentation content itself, how much would you pay for an agency or events company to manage the entire Webinar process [...]
January 16, 2009 – 5:19 pm
From LinkedIn: “Regarding offers, I’ve always thought it best to keep to one per tactic, otherwise you’ll lower your offer’s responses because someone will inevitably click on the other offer. But from a ‘lead lifecycle/nurturing’ perspective, it doesn’t really matter whether they respond to your webinar offer or whitepaper offer, as long as they respond. [...]
By Howard Sewell
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Also posted in 1, B2B Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, Offer Strategy, Webinar Invitations
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Tagged Lead Management, Lead Nurturing, Marketing Automation, Offer Strategy, Webinars
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December 11, 2008 – 5:24 am
From LinkedIn: “Are webinars a waste of time? It would be interesting to hear from those of you who run regular B2B webinars about how this technique works for your business in terms of “lead generation” and/or “lead conversion”, and also whether you feel that there are other benefits to your business besides lead generation.” [...]
August 29, 2008 – 11:11 pm
Most of the discussion these days on how to improve e-mail response centers on technical issues such as deliverability, spam filters, and readability on mobile e-mail clients. It’s easy to forget, therefore, that the true keys to e-mail success are often none of the above, but rather more old-fashioned principles relating to message and offer. [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
