Category Archives: Webinars

Increasing Podcast Response with Veotag

May 13, 2008 – 6:42 pm

Back in January, Sridhar Ramanathan of the Pacifica Group wrote an interesting post about the pros and cons of using podcasts for B2B marketing. His conclusion: that podcasts shouldn’t take precedence over demand gen priorities such as SEM, but are nonetheless “… a very low cost way for you to augment your installed base customer [...]

By Howard Sewell | Also posted in Content Syndication, lead generation, Lead Nurturing, Offer Strategy, Online media, White Papers | Tagged , , , | Comments (0)

5 Mistakes to Avoid on Your Next Webinar Invitation

February 15, 2008 – 6:21 pm

This Webinar invitation from IBrix, a developer of software-based file-serving solutions, arrived in my inbox recently. Alas, it reads more like an abstract for a thesis presentation than a compelling sales event. Here are the all-too-common pitfalls the invitation so painfully illustrates: 1. Don’t place speaker photos and gratuitous clip-art in too prominent a position, [...]

By Howard Sewell | Also posted in Creative, E-mail, Offer Strategy | Comments (7)

Webinar Redesign Lifts Response 300%

October 1, 2007 – 4:57 pm

When E2open, a global leader in supply chain automation, wanted to breathe new life into a series of regular Webinars, they turned to CDI to redesign the e-mail and direct mail invitations for the monthly online events. Results were immediate and impressive. Response to the first event totaled a whopping 994 registrations, an all time [...]

By Howard Sewell | Also posted in Campaign Strategy, Creative, E-mail, Offer Strategy | Comments (2)

Tale of Two Emails

July 20, 2007 – 2:27 pm

Two e-mails arrived in my inbox recently that merit dissection. They’re from two competitors – Oracle and Netsuite, respectively – and both promote Webinars that are thinly disguised versions of “Why You Should Buy Our CRM Product and Not Our Competitor’s”. Topic aside, however, I’d wager that head-to-head the Netsuite version would draw a much [...]

By Howard Sewell | Also posted in Campaign Strategy, Creative, E-mail | Comments (5)

The End of Live Webinars?

June 11, 2007 – 7:46 pm

Web seminars continue to be a mainstay B2B demand gen tactic, especially in the technology space. Up until now, Webinars have come in two flavors: the live event, broadcast at a specific date and time, and the archived event, hosted on the advertiser’s site or by a third party for on-demand viewing. Now, it would [...]

By Howard Sewell | Also posted in Campaign Strategy, Offer Strategy | Comments (5)