August 10, 2009 – 9:37 am
When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded the guide. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they are) in less than a [...]
By Howard Sewell
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Also posted in B2B Marketing, Content Syndication, Content marketing, Demand Generation, Inbound marketing, Lead Nurturing, SEM, White Papers, lead generation
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Tagged b2b demand generation, b2b lead generation, B2B Marketing, Content marketing, Content Syndication, Demand Generation, lead generation, Lead Nurturing, marketo
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Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments. The conclusion, not surprisingly: that prospects who have been nurtured over time are much more likely (by a factor of 15 percent, [...]
April 21, 2009 – 12:25 am
DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers. On the contrary: after almost 20 years [...]
February 9, 2009 – 7:33 pm
I’ve written often in this space about content syndication and how the vendor landscape has splintered in recent years, triggered primarily by TechTarget acquiring first Bitpipe, then Knowledgestorm. The result has been an explosion of smaller vendors – both individual Websites and ad networks, a trend to performance-based pricing, and a myriad of options for [...]
By Howard Sewell
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Also posted in B2B Marketing, Content Syndication, Demand Generation, White Papers, direct marketing, lead generation
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Tagged b2b demand generation, b2b lead generation, B2B Marketing, Content Syndication, knowledgestorm, techtarget, White Paper Syndication
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December 11, 2008 – 5:24 am
From LinkedIn: “Are webinars a waste of time? It would be interesting to hear from those of you who run regular B2B webinars about how this technique works for your business in terms of “lead generation” and/or “lead conversion”, and also whether you feel that there are other benefits to your business besides lead generation.” [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
