April 21, 2009 – 12:25 am
DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers. On the contrary: after almost 20 years [...]
February 9, 2009 – 7:33 pm
I’ve written often in this space about content syndication and how the vendor landscape has splintered in recent years, triggered primarily by TechTarget acquiring first Bitpipe, then Knowledgestorm. The result has been an explosion of smaller vendors – both individual Websites and ad networks, a trend to performance-based pricing, and a myriad of options for [...]
By Howard Sewell
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Also posted in B2B Marketing, Content Syndication, Demand Generation, direct marketing, lead generation, White Papers
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Tagged b2b demand generation, b2b lead generation, B2B Marketing, Content Syndication, knowledgestorm, techtarget, White Paper Syndication
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December 11, 2008 – 5:24 am
From LinkedIn: “Are webinars a waste of time? It would be interesting to hear from those of you who run regular B2B webinars about how this technique works for your business in terms of “lead generation” and/or “lead conversion”, and also whether you feel that there are other benefits to your business besides lead generation.” [...]
November 25, 2008 – 12:01 am
Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” [...]
By Howard Sewell
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Also posted in B2B Marketing, Content Syndication, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, Online media, White Papers
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Tagged Content Syndication, Lead Management, Marketing Automation, White Paper Syndication, White Papers
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September 19, 2008 – 6:58 pm
Should you require registration in order for Website visitors to download white papers and other content? And if so, how much information should you require? Perform a random survey of high-tech company Websites, and you’ll discover very quickly that there are widely varying schools of thought on this topic. Some sites (including those of some [...]
By Howard Sewell
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Also posted in B2B Marketing, Content Syndication, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, White Papers
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Tagged Content Syndication, Lead Nurturing, Marketing Automation, web design, website registration
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Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
