Comments for The Point

Comment on 7 Tips for a Successful PPC Landing Page by Jesse Kanclerz

Jesse Kanclerz — Thu, 26 Jan 2012 03:52:55 +0000

In some instances I’ve found that allowing a b2b visitor to self segment on the initial landing page can increase conversion rates. Especially for generic keywords where the intent is not clear.

Potential segments segment scenarios include business size, product categories, audience profiles, etc.

Comment on 10 Commandments of Email Copywriting by Giles Farrow

Giles Farrow — Mon, 09 Jan 2012 09:58:08 +0000

And of course, test and measure your copy, especially
- headline
- offer
- call to action

Comment on 26 Must-Have Negative Keywords for B2B PPC Campaigns by Nik

Nik — Fri, 30 Dec 2011 10:56:13 +0000

Hi Howard,
Here are some to avoid DIYers

craft
crafts
create
creating
hand made
handmade

Thanks for the list,
Nik

Comment on 5 Ways To Incorporate Direct Mail Into Your Marketing Mix by Trevor Lake

Trevor Lake — Fri, 23 Dec 2011 19:43:00 +0000

Great article. I’ve used dimensional mail many times for my distribution business to get to key decision makers in the retail world.

Comment on Email Lists: Should You Rent or Buy? by Jim alamia

Jim alamia — Sat, 17 Dec 2011 23:35:05 +0000

Good article. I haven’t seen one like this in a long while. If you buy lists from a solid vendor you won’t have an issue with high level complainers or spam traps, avoiding these is the real issue as it pertains to a purchased email list.

Comment on When Emails Go Bad: A Lesson in How to Apologize by Jeff Zelaya

Jeff Zelaya — Wed, 14 Dec 2011 16:16:12 +0000

Great apology! They did a great job of fessing up and nipping it in the butt. Props to the marketing team on this brilliant job.

Comment on How to Revive a Dying E-Newsletter: 4 Tips by Howard Sewell

Howard Sewell — Tue, 06 Dec 2011 23:59:56 +0000

Hi Tom,

Thanks for your question. Even as a dyed-in-the-wool direct marketer, I’d struggle to think of many scenarios in which a hard copy, direct mail newsletter is justified these days. Perhaps if you don’t have email addresses for some significant segment of your house list, but even then I’d be trying to think of ways to acquire that data before I sunk a big, regular investment into printing and mailing. There are just so many advantages to e-newsletters (and other electronic vehicles like Facebook, Twitter, et al).

Howard

Comment on How to Revive a Dying E-Newsletter: 4 Tips by Tom Pencek

Tom Pencek — Tue, 06 Dec 2011 16:29:03 +0000

Can you comment on the possible integration of paper newsletters with eNewsletters? Is it a good idea to have both?

Comment on Radian6 Email Campaign Hits the Mark by Trish

Trish — Fri, 21 Oct 2011 19:32:58 +0000

Howard,

Thanks so much for taking some time to share your feedback with us. It’s so important to us to hear what the people in our community have to say and every tip, comment, question and suggestion is valued. We appreciate your candor and have passed on your suggestions.

Warmest wishes,
Trish, Community Manager | Radian6

Comment on Forget About Hot Leads. It’s Cold Leads that Make the Difference. by Glenn Friesen | Impact

Glenn Friesen | Impact — Thu, 06 Oct 2011 18:00:04 +0000

Well said — I definitely appreciate your referencing data to prove your argument!

Customer retention remains more profitable than customer acquisition.

The same seems true for leads — that lead “retention” (more accurately, lead “development”) is more profitable than lead acquisition.

Though, both acquisition and retention seem inseparably linked in the pursuit of overall growth, don’t they?