http://spearmarketing.com/blog/do-email-open-rates-really-matter/ Best Practices & Principles in B2B Demand Generation Mon, 12 Mar 2012 16:52:28 +0000 hourly 1 http://wordpress.org/?v= http://spearmarketing.com/blog/do-email-open-rates-really-matter/comment-page-1/#comment-251 Tom Elrod Thu, 01 Jul 2010 21:21:28 +0000 http://spearmarketing.com/blog/?p=1292#comment-251 Excellent post Howard and right on the money. Open rates can really only provide a general gauge for success, regardless of the email platform being used due to technical limitations. Measuring email click rates will provide a much more accurate measure since it requires explicit action by the recipient. Going a step further, being able to also measure conversions post-click is even better (i.e. how many actually signed up for the offer being promoted via the email campaign). Excellent post Howard and right on the money. Open rates can really only provide a general gauge for success, regardless of the email platform being used due to technical limitations. Measuring email click rates will provide a much more accurate measure since it requires explicit action by the recipient. Going a step further, being able to also measure conversions post-click is even better (i.e. how many actually signed up for the offer being promoted via the email campaign).

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