Comments on: How Often Should I Email My Database? http://spearmarketing.com/blog/how-often-should-i-email-my-database/ Best Practices & Principles in B2B Demand Generation Mon, 12 Mar 2012 16:52:28 +0000 hourly 1 http://wordpress.org/?v= By: Howard Sewell http://spearmarketing.com/blog/how-often-should-i-email-my-database/comment-page-1/#comment-157 Howard Sewell Tue, 09 Jun 2009 18:10:06 +0000 http://connectdirect.wordpress.com/?p=510#comment-157 Great points Christelle. Companies can be wary of creating custom messages by segment because they fear the complexity and - let's face it - the hassle. But the kind of segmentation you describe is simple to do and can reap real dividends. Re: content - I feel your pain. If only it wrote itself! Regards, Howard Great points Christelle. Companies can be wary of creating custom messages by segment because they fear the complexity and – let’s face it – the hassle. But the kind of segmentation you describe is simple to do and can reap real dividends. Re: content – I feel your pain. If only it wrote itself! Regards,

Howard

]]> By: Christelle Flahaux http://spearmarketing.com/blog/how-often-should-i-email-my-database/comment-page-1/#comment-156 Christelle Flahaux Tue, 09 Jun 2009 17:59:38 +0000 http://connectdirect.wordpress.com/?p=510#comment-156 Absolutely spot on advice! Its all about getting the right message to the right person at the right time. If you can increase relevancy, you increase subscription and ultimately conversion. And it doesn't have to be a complicated segmentation or change of message. It could be as simple as adding a line specific to a particular industry or buyer behavior you've determined as "common' in the opening paragraph of the email. Or simply adding a customer quote from the relevant industry. Its like a referral from a peer without the PR red tape. We've had great success in customizing the emails, not necessarily the content they are downloading. Best, Christelle Flahaux Global Field Marketing, Ariba Inc. Absolutely spot on advice! Its all about getting the right message to the right person at the right time. If you can increase relevancy, you increase subscription and ultimately conversion. And it doesn’t have to be a complicated segmentation or change of message. It could be as simple as adding a line specific to a particular industry or buyer behavior you’ve determined as “common’ in the opening paragraph of the email. Or simply adding a customer quote from the relevant industry. Its like a referral from a peer without the PR red tape. We’ve had great success in customizing the emails, not necessarily the content they are downloading.

Best,
Christelle Flahaux
Global Field Marketing, Ariba Inc.

]]> By: Jim Gilbert http://spearmarketing.com/blog/how-often-should-i-email-my-database/comment-page-1/#comment-155 Jim Gilbert Thu, 14 May 2009 19:46:50 +0000 http://connectdirect.wordpress.com/?p=510#comment-155 The simplest way for an email marketer to know how often to mail their database is to monitor their opt out rates. Assuming relevant content, test the frequency of your mailings. Too much frequency, the opt outs go up. Find a balance that you care comfortable with. Regards, Jim Gilbert http://gilbertdirectmarketing.wordpress.com/ The simplest way for an email marketer to know how often to mail their database is to monitor their opt out rates. Assuming relevant content, test the frequency of your mailings. Too much frequency, the opt outs go up.

Find a balance that you care comfortable with.

Regards,
Jim Gilbert
http://gilbertdirectmarketing.wordpress.com/

]]> By: Howard Sewell http://spearmarketing.com/blog/how-often-should-i-email-my-database/comment-page-1/#comment-154 Howard Sewell Wed, 13 May 2009 23:33:35 +0000 http://connectdirect.wordpress.com/?p=510#comment-154 I completely agree, Leigh Anne. Or put another way, why just create a newsletter that once broadcast only has a limited shelf life? Why not host that same content in a blog where it can also attract search traffic and generate net new leads outside of your newsletter subscriber base? I completely agree, Leigh Anne. Or put another way, why just create a newsletter that once broadcast only has a limited shelf life? Why not host that same content in a blog where it can also attract search traffic and generate net new leads outside of your newsletter subscriber base?

]]> By: Leigh Anne Wallace http://spearmarketing.com/blog/how-often-should-i-email-my-database/comment-page-1/#comment-153 Leigh Anne Wallace Wed, 13 May 2009 23:01:54 +0000 http://connectdirect.wordpress.com/?p=510#comment-153 Howard, I could not agree more, great post! While creating custom content for each segment can be cumbersome, the payoff is unbelievable. I believe that not everyone digests information the same way which means that your blog readers and newsletter subscribers will often not overlap. If your blog posts are full of great content, why not repurpose them into great newsletter content? That is exactly what I do for mine and it has the highest open and click through rates of any email I send. Howard, I could not agree more, great post! While creating custom content for each segment can be cumbersome, the payoff is unbelievable.

I believe that not everyone digests information the same way which means that your blog readers and newsletter subscribers will often not overlap. If your blog posts are full of great content, why not repurpose them into great newsletter content? That is exactly what I do for mine and it has the highest open and click through rates of any email I send.

]]> By: bradleyiii3 http://spearmarketing.com/blog/how-often-should-i-email-my-database/comment-page-1/#comment-152 bradleyiii3 Wed, 13 May 2009 21:49:26 +0000 http://connectdirect.wordpress.com/?p=510#comment-152 Good stuff, I really like your strategies. Good stuff, I really like your strategies.

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