Comments on: Is Direct Marketing Relevant Anymore? http://spearmarketing.com/blog/is-direct-marketing-relevant-anymore/ Best Practices & Principles in B2B Demand Generation Thu, 09 Feb 2012 23:36:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Cheap Postcard Print http://spearmarketing.com/blog/is-direct-marketing-relevant-anymore/comment-page-1/#comment-141 Cheap Postcard Print Tue, 12 May 2009 06:16:47 +0000 http://connectdirect.wordpress.com/?p=454#comment-141 Excellent points for consideration! Loved your insight on push- and pull- based media. Nowadays, pull-based media are indeed becoming more prevalent. I'd agree also with Rod, direct mail marketing allows for a more specific and targeted manner of reaching customers. Thanks! Excellent points for consideration! Loved your insight on push- and pull- based media. Nowadays, pull-based media are indeed becoming more prevalent. I’d agree also with Rod, direct mail marketing allows for a more specific and targeted manner of reaching customers. Thanks!

]]> By: Ben Holmes http://spearmarketing.com/blog/is-direct-marketing-relevant-anymore/comment-page-1/#comment-140 Ben Holmes Sun, 26 Apr 2009 23:55:19 +0000 http://connectdirect.wordpress.com/?p=454#comment-140 I like to think of the Internet in terms of real estate... the more real estate you control, the more profitability you can have. Likewise, the more websites, articles, directory listings, comments, links, videos, etc... that you have, the more likely you'll form profitable relationships with potential customers. So I look at everything online in terms of expanding my 'real estate' on the Internet. I like to think of the Internet in terms of real estate… the more real estate you control, the more profitability you can have. Likewise, the more websites, articles, directory listings, comments, links, videos, etc… that you have, the more likely you’ll form profitable relationships with potential customers.

So I look at everything online in terms of expanding my ‘real estate’ on the Internet.

]]> By: Rod DeVar http://spearmarketing.com/blog/is-direct-marketing-relevant-anymore/comment-page-1/#comment-139 Rod DeVar Tue, 21 Apr 2009 19:22:11 +0000 http://connectdirect.wordpress.com/?p=454#comment-139 Hi Howard, you make an interesting observation in your blog post. An integrated media mix is the 21st century approach to marketing; however, it is important to keep in mind that Direct Mail, while traditional, is still alive and making a powerful impact by delivering measurable results. According to the 2009 Marketing in a Down Economy survey conducted by Advertising Age Custom Publishing, when respondents were asked to select only two media channels this year, respondents chose Direct Mail as one of those channels. In fact, 55 percent say their spending on Direct Mail will stay the same or increase this year. Direct Mail offers your customers a personalized and tactile way to engage with your company, in an efficient, targeted manner. And in this economy, customer engagement is paramount. By reaching out to your customers and forming a one-to-one relationship, Direct Mail increases the likelihood of customers making a purchase and builds brand loyalty. Direct Mail benefits both the sender and the recipient. Individuals use Direct Mail to look for special offers and deals, and business use Direct Mail to deliver results and demonstrate ROI – both very important things in today’s economy. Rod DeVar Manager, Direct Mail United States Postal Service Hi Howard, you make an interesting observation in your blog post. An integrated media mix is the 21st century approach to marketing; however, it is important to keep in mind that Direct Mail, while traditional, is still alive and making a powerful impact by delivering measurable results.

According to the 2009 Marketing in a Down Economy survey conducted by Advertising Age Custom Publishing, when respondents were asked to select only two media channels this year, respondents chose Direct Mail as one of those channels. In fact, 55 percent say their spending on Direct Mail will stay the same or increase this year.

Direct Mail offers your customers a personalized and tactile way to engage with your company, in an efficient, targeted manner. And in this economy, customer engagement is paramount. By reaching out to your customers and forming a one-to-one relationship, Direct Mail increases the likelihood of customers making a purchase and builds brand loyalty.

Direct Mail benefits both the sender and the recipient. Individuals use Direct Mail to look for special offers and deals, and business use Direct Mail to deliver results and demonstrate ROI – both very important things in today’s economy.

Rod DeVar
Manager, Direct Mail
United States Postal Service

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