Comments on: Marketo’s Ebook: A Lesson In Content Marketing http://spearmarketing.com/blog/marketo%e2%80%99s-ebook-a-lesson-in-content-marketing/ Best Practices & Principles in B2B Demand Generation Mon, 12 Mar 2012 16:52:28 +0000 hourly 1 http://wordpress.org/?v= By: Jon Miller, Marketo http://spearmarketing.com/blog/marketo%e2%80%99s-ebook-a-lesson-in-content-marketing/comment-page-1/#comment-174 Jon Miller, Marketo Mon, 10 Aug 2009 21:58:09 +0000 http://connectdirect.wordpress.com/?p=712#comment-174 Another great statistic from this campaign: more than 700 people have signed up for our webinar on this topic, and the only promotion we've done is offer it to people who downloaded the Definitive Guide. Another great statistic from this campaign: more than 700 people have signed up for our webinar on this topic, and the only promotion we’ve done is offer it to people who downloaded the Definitive Guide.

]]> By: Maria Pergolino http://spearmarketing.com/blog/marketo%e2%80%99s-ebook-a-lesson-in-content-marketing/comment-page-1/#comment-173 Maria Pergolino Mon, 10 Aug 2009 21:34:08 +0000 http://connectdirect.wordpress.com/?p=712#comment-173 Thanks for this post Howard. We (Marketo) believe in the power of creating good and useful information. Also, this may have been published by Marketo, but it is the lessons learned by over 200 awesome customers all doing amazing things with their own nurturing programs. Dharmesh - thanks for the positive comments! Thanks for this post Howard. We (Marketo) believe in the power of creating good and useful information. Also, this may have been published by Marketo, but it is the lessons learned by over 200 awesome customers all doing amazing things with their own nurturing programs.

Dharmesh – thanks for the positive comments!

]]> By: Dharmesh Shah http://spearmarketing.com/blog/marketo%e2%80%99s-ebook-a-lesson-in-content-marketing/comment-page-1/#comment-172 Dharmesh Shah Mon, 10 Aug 2009 18:12:20 +0000 http://connectdirect.wordpress.com/?p=712#comment-172 Brilliantly done. Kudos to the Marketo folks for sharing their expertise as a way to drive interest and leads. This approach has worked well for us at HubSpot as well -- we're big fans of the model. Brilliantly done.

Kudos to the Marketo folks for sharing their expertise as a way to drive interest and leads. This approach has worked well for us at HubSpot as well — we’re big fans of the model.

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