Quick Tips for Lead Generation Success (Podcast)

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. You can access the podcast here.

Steve and I share insights and opinions on how B2B marketers can develop, source, and leverage content to generate and nurture leads more effectively. In just 7 minutes, you’ll learn:

* the #1 hurdle companies face in executing more sophisticated lead gen programs

* the type of content that’s working best to generate quality leads

* the first question to ask when deciding which content to use for lead gen

* why NOT to ask sales reps for advice on content (and where their opinions matter)

The remainder of the complete, 40-minute podcast will be released over the coming weeks. Watch this space for updates, or simply subscribe via email or Twitter to be alerted when the next segment is posted.

Comments

Your email address will not be published. Required fields are marked *