However, long term I strongly suggest you take a look at marketing automation platforms – notably Marketo. (Disclaimer: we are a Marketo agency partner). Marketo integrates seamlessly with the leading Webinar platforms and gives you much greater flexibility in creative design, list segmentation, dynamic content, and the way you respond to and manage those who register to the event. They offer a small business solution, Spark, which includes Webinar platform integration, if their professional version seems out of line cost-wise with your plans.

I don’t like the question format in the first paragraph either.

It looks like the writer was trying to reach two different reader types in the same sentence (people with order flow problems and those with no order flow at all!), and ended up with copy that’s too long (like this sentence!)

My 10 Yen:

1- Stress the FREE nature of the webinar.

2- Be explicit if the webinar can be watched online or downloaded later.

Good prospects will often sign up for these events but travel or work then intervenes and a replay can be very helpful, and much appreciated.

And when there’s a time-limited offer made in the live session, watching the replay sure reinforces the ‘regret’ of missing out!

Great to know that Salesforce.com is in good hands. Nice work!

Someone at Salesforce.com circulated your review to me — I wrote this email. I’ve been a long-term contractor for Salesforce.com, for a year and a half now. Glad you liked this effort (despite the yes/no question).

I recommend you and Connect Direct every chance I get, and wish you and the company continued success.

Agreed (that both organizations do a good job) though as you and I both know, having a tool like Marketo in place doesn’t make you a good marketer any more than having Salesforce.com makes you a good salesperson. Both require strategy, technique and a knowledge of basic principles.

Howard