Comments on: Salesforce.com Webinar Invitation Gets It Right

By: Howard Sewell

Howard Sewell — Tue, 19 May 2009 13:55:21 +0000

Rob,

Great to know that Salesforce.com is in good hands. Nice work!

By: Rob Kelman

Rob Kelman — Tue, 19 May 2009 01:28:19 +0000

Hi, Howard –

Someone at Salesforce.com circulated your review to me — I wrote this email. I’ve been a long-term contractor for Salesforce.com, for a year and a half now. Glad you liked this effort (despite the yes/no question).

I recommend you and Connect Direct every chance I get, and wish you and the company continued success.

By: Howard Sewell

Howard Sewell — Fri, 15 May 2009 16:07:28 +0000

Hi Matt,

Agreed (that both organizations do a good job) though as you and I both know, having a tool like Marketo in place doesn’t make you a good marketer any more than having Salesforce.com makes you a good salesperson. Both require strategy, technique and a knowledge of basic principles.

Howard

By: Matt Heinz

Matt Heinz — Fri, 15 May 2009 05:24:19 +0000

Organizations like Salesforce.com and Marketo tend to do a great job in their own acquisition and nurture marketing, mostly because they’re eating their own dog food and know how to create and execute a customer-centric sales & marketing plan.